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Fashion Theory: Analysing images
Structuralism focuses on understanding the structures in society which define and shape behaviour (e.g. class, ethnicity, gender, sexuality, education etc). Roland Barthes was the first of the...
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Victoria’s Secret in the UK
Recently, the US giant of lingerie retailing Victoria’s Secret landed in the UK to a rather interesting reception. While my bosom-owning American friends have been singing their praises and expressing...
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Fashion Advertising vs The Real World
Models don’t have to wear skirts that ride up, sleeves that are too long, or garments that aren’t made to measure. Models don’t have to worry about clothing being unflattering when they’re sat down, or...
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Married with children?
I have just seen the new John Lewis advert, courtesy of The Guardian, and was very impressed. It’s beautifully shot, extremely moving, and a wonderful way to showcase the sorts of items that you can...
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